Privacy policy
Last Updated: June 19, 2026
1. Introduction
Dyulokha ("Dyulokha," "we," "our," or "us") operates a global online marketplace that connects customers with brands, sellers, artisans, and product partners across fashion, jewelry, footwear, accessories, home décor, furnishings, kitchen essentials, gifts, and lifestyle products (the "Services").
This Privacy Policy explains how we collect, use, share, store, transfer, and protect your personal information when you:
- Visit our website
- Create an account
- Make a purchase
- Join D-Club rewards
- Participate in promotions
- Contact customer support
- Subscribe to marketing communications
- Interact with marketplace sellers
- Use any Dyulokha services
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
2. Information We Collect
We may collect the following categories of personal information.
Contact Information
- Full name
- Email address
- Phone number
- Billing address
- Shipping address
- Country and region
Account Information
- Account credentials
- Login information
- Preferences and settings
- Communication preferences
- D-Club membership information
Order & Transaction Information
- Products viewed
- Cart activity
- Wishlist activity
- Orders placed
- Returns and exchanges
- Refund requests
- Shipping selections
- Purchase history
Payment Information
Payments are processed through trusted third-party payment providers.
Depending on your location, available payment methods may include:
- Visa
- Mastercard
- American Express
- Discover
- RuPay
- Diners Club
- JCB
- Apple Pay
- Google Pay
- Shop Pay
- Link by Stripe
- PayPal
- Amazon Pay
- UPI
- Net Banking
- Digital Wallets
Dyulokha does not store complete payment card numbers, CVV codes, or full payment credentials on its systems.
Customer Support Information
We may collect:
- Support inquiries
- Contact form submissions
- Emails
- Chat communications
- Dispute information
- Attachments and supporting documents
Device & Technical Information
We may automatically collect:
- IP address
- Browser type
- Device identifiers
- Operating system
- Language preferences
- Network information
- Referring URLs
Usage Information
We may collect information regarding:
- Pages visited
- Search activity
- Products viewed
- Time spent on pages
- Navigation patterns
- Advertising interactions
Location Information
We may collect approximate location information through:
- IP addresses
- Shipping addresses
- Billing addresses
- Device settings (where permitted)
This information helps us provide localized experiences, currencies, shipping options, and fraud prevention services.
Identity Verification Information
Where necessary for fraud prevention, dispute resolution, legal compliance, or account security, we may request:
- Government-issued identification
- Proof of address
- Order verification documentation
- Other supporting information
3. Sensitive Personal Information
Dyulokha does not intentionally collect sensitive personal information such as:
- Government identification numbers
- Health information
- Biometric information
- Religious beliefs
- Political opinions
- Racial or ethnic origin
- Sexual orientation
except where required for legal compliance, fraud prevention, dispute resolution, identity verification, or other lawful purposes.
4. How We Collect Information
We collect personal information:
Directly From You
When you:
- Create an account
- Place an order
- Contact support
- Join D-Club
- Subscribe to newsletters
- Participate in promotions
Automatically
Through:
- Cookies
- Analytics tools
- Pixels
- Local storage
- Similar technologies
From Third Parties
Including:
- Shopify
- Payment providers
- Shipping providers
- Marketing partners
- Fraud prevention providers
- Marketplace sellers and partners
5. How We Use Personal Information
Providing Marketplace Services
We use personal information to:
- Process orders
- Fulfill purchases
- Facilitate payments
- Arrange shipping and delivery
- Process returns and refunds
- Manage customer accounts
Improving Customer Experience
To:
- Personalize content
- Improve search results
- Recommend products
- Improve website functionality
D-Club Rewards Program
To:
- Manage memberships
- Award rewards
- Process redemptions
- Deliver member benefits
Marketing & Promotions
To:
- Send newsletters
- Share promotions
- Deliver offers
- Notify customers of new products
You may opt out of marketing communications at any time.
Security & Fraud Prevention
To:
- Detect fraud
- Prevent abuse
- Protect customer accounts
- Secure marketplace transactions
- Investigate suspicious activity
Legal Compliance
To:
- Comply with applicable laws
- Respond to legal requests
- Resolve disputes
- Enforce agreements
Artificial Intelligence
Dyulokha may use artificial intelligence and automated technologies to improve customer support, product recommendations, fraud detection, search functionality, and marketplace operations. These technologies are designed to assist our services and do not make legally significant decisions without appropriate human review where required by law.
6. Legal Basis for Processing
Where required by applicable law, Dyulokha processes personal information based on one or more of the following legal grounds:
- Your consent;
- Performance of a contract or transaction requested by you;
- Compliance with legal obligations;
- Protection against fraud and misuse;
- Legitimate business interests where permitted by applicable law.
7. Marketplace Sellers & Fulfillment Partners
Dyulokha operates as a marketplace.
When you place an order, we may share information necessary to fulfill the transaction with:
- Marketplace sellers
- Brands
- Artisans
- Fulfillment providers
- Logistics providers
- Shipping carriers
Shared information may include:
- Customer name
- Shipping address
- Contact information
- Order details
Marketplace sellers may use customer information solely for order fulfillment, customer service, legal compliance, and related marketplace activities.
Marketplace sellers, brands, and fulfillment partners are contractually required to use customer information only for fulfilling orders, providing customer service, complying with applicable laws, and other authorized marketplace purposes. They may not use customer information for unrelated marketing or unauthorized purposes.
8. How We Share Information
We may share information with:
Technology Providers
Including:
- Shopify
- Hosting providers
- Analytics providers
- Customer support platforms
Payment Providers
Including:
- Stripe
- PayPal
- Shop Pay
- Apple Pay
- Google Pay
- Amazon Pay
Shipping Providers
Including:
- DHL
- FedEx
- UPS
- India Post
- Delhivery
- Blue Dart
- Other logistics partners
Marketing Providers
Advertising, email, analytics, and marketing partners where permitted by applicable law.
Corporate Transactions
In connection with:
- Mergers
- Acquisitions
- Reorganizations
- Asset sales
- Bankruptcy proceedings
Legal Requirements
When required to:
- Comply with laws
- Respond to legal requests
- Protect rights and safety
- Prevent fraud
9. Cookies & Similar Technologies
We use cookies and similar technologies to:
- Remember preferences
- Maintain shopping carts
- Enable account login
- Improve website functionality
- Analyze traffic
- Personalize experiences
- Deliver advertising
Where available, users may also manage cookie preferences through Dyulokha's Cookie Preferences Center.
Disabling cookies may impact website functionality.
10. Advertising & Analytics
We may work with advertising and analytics partners to:
- Measure website performance
- Analyze customer behavior
- Deliver personalized advertising
- Improve marketing effectiveness
Depending on your location, you may have rights to opt out of certain advertising activities.
11. International Data Transfers
Dyulokha serves customers globally.
Your personal information may be transferred to, stored, and processed in:
- India
- United States
- Canada
- United Kingdom
- European Union
- Singapore
- Other countries where our service providers operate
Where required by law, we implement appropriate safeguards for international transfers.
12. Data Retention
We retain personal information only for as long as necessary to:
- Provide services
- Maintain accounts
- Fulfill orders
- Process payments
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Generally:
- Account information is generally retained while accounts remain active and for a reasonable period afterward to comply with legal, accounting, tax, fraud prevention, and dispute resolution requirements.
- Order information is retained for tax, accounting, and legal purposes.
- Customer support records may be retained for service and dispute resolution purposes.
- Marketing preferences are retained until withdrawn or updated.
13. Security
We use industry-standard safeguards, including encryption in transit, access controls, authentication measures, monitoring, and other security technologies designed to protect personal information.
While we take reasonable steps to protect information, no security system is completely secure.
Customers are responsible for maintaining the confidentiality of account credentials.
14. Children's Privacy
Our Services are not intended for individuals under the age of 18 unless permitted under applicable law and supervised by a parent or legal guardian.
We do not knowingly collect personal information from children.
Parents or guardians who believe a child has provided personal information may contact us to request deletion.
15. Your Privacy Rights
Depending on your location, you may have rights to:
- Access personal information
- Correct personal information
- Delete personal information
- Restrict processing
- Object to processing
- Withdraw consent
- Request data portability
- Opt out of targeted advertising
To exercise these rights, contact:
We may verify your identity before processing requests.
16. Marketplace Communications
Dyulokha, marketplace sellers, or fulfillment partners may contact customers regarding order updates, delivery scheduling, returns, refunds, product availability, or other service-related matters. These communications are transactional and cannot be opted out of while an order remains active.
Marketing Preferences
You may:
- Unsubscribe from marketing emails
- Manage communication preferences
- Opt out of promotional communications
We may still send transactional communications relating to:
- Orders
- Security notices
- Account updates
- Legal notices
17. Third-Party Websites
Our Services may contain links to third-party websites.
Dyulokha is not responsible for the privacy practices, content, or security of third-party websites.
Users should review the privacy policies of those websites independently.
18. Shopify Relationship
Our marketplace is powered by Shopify.
Shopify may process personal information to provide hosting, checkout, payments, security, analytics, and related services.
To learn more, please review Shopify's Privacy Policy at:
19. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Updated versions will be posted on this page with a revised "Last Updated" date.
Continued use of the Services following changes constitutes acceptance of the updated Privacy Policy.
20. Grievance Officer (India)
In accordance with applicable Indian law, Dyulokha has appointed a Grievance Officer to address privacy-related concerns, complaints, and requests.
Customers may contact the Grievance Officer using the contact details provided below.
21. Contact Us
For privacy-related questions, requests, or concerns:
Privacy Officer
Dyulokha Privacy Team
Email: privacy@dyulokha.in
Customer Support
support@dyulokha.in
